Co-founder · Bangalore · 2+ years · 20+ client engagements
Growth Alpha was the marketing studio I co-founded. It started as FuelUp, doing content and social media for whoever needed it. Over two years we worked with a university, doctors, a fintech, a café, a tech company and a social app that was just launching( individual project, GTM)
Most clients came to us asking for more posts. Most of them actually needed to work out who they were talking to and what to say first. Learning to spot that gap is the main thing I took from running the business, and it's a big part of why I moved into product.
FuelUp worked on request. A client asked for a reel, we made a reel. After enough clients, I kept seeing the same thing across very different businesses: they had real expertise, but couldn't explain it to the people they wanted to reach. More content didn't fix that.
So we changed the name and changed what we were selling. The brief we used to get was "manage our social media." The brief we wanted was "help us figure out what to say, and to whom."
KLE Tech had plenty to talk about, from academics and announcements to student life and student achievements, but posting was irregular and mostly one-off.
We set up four content pillars around those themes, a fixed posting calendar, and a monthly review of the numbers on each platform. I also coordinated with the people inside KLE who supplied the content, so posts didn't stall waiting on approvals or material also did performance marketing while admissions were going on.
| Metric | Before | After |
|---|---|---|
| Instagram views | 74.7K | 324K |
| Instagram interactions | 878 | 3,830 |
| LinkedIn page views | 2.86K | 14.5K |
The numbers were good, but what I cared about more was that the account no longer depended on someone having a good idea that week.